Project

Rebranding the adult learning leaders of the Bass Coast.

Client
Bass Coast Adult Learning aims to provide a flexible, supportive and inclusive adult learning environment to enable community members from Bass Coast and surrounding areas to study, improve work skills and build social capital.
What I Did
Branding, Strategy, Brand Guide, Web Design
Classes Taught
72

Why rebrand?

Formally known as the 'Bass Coast Adult Education Centre', Bass Coast Adult Learning changed to their new name as it didn't live up to their mission of "To provide a flexible, supportive and inclusive adult learning environment to enable community members from Bass Coast and surrounding areas to study, improve work skills and build social capital."

They asked upon me to create a new identity that would allow them to grow as well as fulfil their mission statement.

Building out the identity system.

After locking down the logo design, I continued to develop the rest of the identity including; business card designs, letterheads & the brand guide which includes assets such as logo, colour, typography & imagery usage.

Getting social.

To ensure BCAL's branding stays consistent over different social media applications, I developed a set of social media headers that they could use.
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